Websites built around how your sector works

Why a sector-specific website beats a generic one

The mechanics of a good website (fast loading, clean code, search-ready structure, full ownership) are the same for every business. What changes by sector is everything the visitor sees and does: the questions they arrive with, the proof they need before they trust you, the action that counts as a conversion, and the systems the site has to connect to.

• Schools

  A parent researching a school wants fees, the admissions process, and a sense of the place, fast, on a phone, often in the evening.

• Property

  A buyer looking at property wants to filter listings by area and price and request a viewing without a phone call.

• SACCOs

  A SACCO member wants to check a statement or apply for a loan behind a secure login.

• Hospitality

  A traveller comparing hotels wants to see availability and book directly rather than through an agent.

Build the same template for all four and three of them leave. Every Haryes project starts by mapping that sector-specific journey, then applies the standard engineering underneath it. The result is a site that reads as though it was built by someone who understands the business, because it was.

What we adapt by sector

• Page structure

  The pages a sector’s buyers actually look for, in the order they look for them.

• Proof

  The specific credentials, results or accreditations that build trust in that field.

• The primary action

  An enquiry, a WhatsApp message, a booking, a membership application, a download.

• Integrations

  Booking engines, member and client portals, listings and results databases, M-Pesa, tracking.

• Compliance

  Health advertising rules, the Data Protection Act, tender-ready company information.

• Content

  Copy in the sector’s own language, answering the questions its buyers really ask.

The sectors we build for

We group sectors by how central a website is to winning and serving customers in that field.

Priority sectors

Real estate and property agencies and developers depend on the website as the primary shop window, searchable listings, viewing capture, and local search visibility for specific neighbourhoods. Schools and colleges run a procurement-driven, referral-heavy market where clear admissions and fees information and a credible presence do most of the work. SACCOs and microfinance institutions are a distinctly Kenyan sector with a high trust requirement and a natural upsell into a secure member portal. Hotels, lodges and tour operators have the clearest financial case of all, a direct booking engine recovers the 15 to 25 percent commission currently paid to online travel agents.

Established sectors

NGOs and nonprofits need programme storytelling, publications libraries, and donor sections, often on grant-funded budgets. Clinics and private practices benefit from online appointment booking and content structured to comply with health advertising rules. Law firms operate a conservative, trust-led market where practice-area depth and credentialed advocate profiles matter more than visual flourish. Professional-services firms (accountants, consultants, surveyors, agencies) use the site to demonstrate expertise and pre-qualify enquiries.

Emerging sectors

Manufacturers and industrial suppliers, restaurants and food-service businesses, construction firms and contractors, and logistics and transport companies all have growing demand for a professional web presence, frequently paired with a portal, dashboard, ordering system, or shipment tracking beyond the marketing site.

How the sector connects to the service

Most industry projects draw on two or three services at once. A school portal is web design and development for the public site plus custom web application development for the results portal. A hotel project pairs the marketing site with a booking system. A real estate site combines the build with SEO so it ranks for neighbourhood-level property searches. Each industry page links to the services it typically needs.

Every service we offer, available to any sector

The eight services below are the building blocks. An industry project usually combines two or three of them, a marketing site and a member portal, or a build with ongoing SEO. Whatever your sector, the work is delivered through these:

The portal and app upsell, by sector

For several sectors the marketing website is only half the project. The other half is a logged-in system that does real work:

• Schools: a parent or student portal for results, fee statements and communication
• SACCOs and microfinance: a member portal for statements, loan applications and downloadable forms, integrated with the core banking system
• Hotels and tour operators: a direct booking engine with availability, deposits over M-Pesa and confirmation
• Clinics: online appointment booking with practitioner availability
• Manufacturers and logistics: a customer portal for orders, quotes, statements or shipment tracking
• Professional services: a client portal for documents, requests and payments behind a login

These are built as custom web applications and scoped alongside the website so the two share a design and a login where that makes sense.

Content and photography by sector

The words and images on a sector site carry a lot of the trust. A law firm needs restrained, precise copy and credentialed advocate profiles. A hotel needs strong photography of the actual property, not stock. A school needs a real sense of the place. A manufacturer needs accurate specifications and downloadable documents. Where a client does not have suitable content or images, we either produce them or arrange for them, and that is scoped and priced up front rather than left as a gap that stalls the project.

How we approach a sector we are new to

We do not claim deep experience in every one of the 12 sectors listed here. Where a project is in a field we have done less work in, discovery is longer: we spend more time understanding the buyer, the regulatory context, and how comparable businesses present themselves, before scoping. The engineering standard does not change (performance, ownership, structure) but the sector-specific layer is researched properly rather than assumed.

How the sector pages are written, and what proof we add

Every one of the 12 sector pages is a full guide in its own right: the buyer journey for that field, the pages that sector’s customers actually look for, the systems the site has to connect to, and the compliance and trust signals specific to it. None of it is a template with the sector name swapped in, and none of it fabricates results we do not have.

Case studies are the one thing we will not invent. A sector page gains a “work” section only once we hold at least two projects in that field with client-approved figures, until then the page carries the guidance and the honest note that named proof is still being gathered. That is the difference between a useful sector page and a doorway page, and it is why we would rather publish twelve honest guides than twelve pages of stock claims.

Where to start

Read the page for your sector, it covers the specific pain points, the pages your buyers look for, and the integrations that field typically needs. If your sector is not listed at all, that does not change what we can build for you; the underlying services, web design and development, e-commerce, SEO, custom applications, are the same regardless.

The fastest way to find out whether we are a good fit for your sector is to tell us the sector, the goal, and roughly what you have in mind. You will get back a scoped, fixed-price proposal built around how that field actually works.