Research
Original data the market has to cite
Two studies a year, each with a published method and dataset. Original research is the most defensible asset a firm can build: it compounds, it cannot be faked, and it earns the links that carry authority to the pages that sell (Section 16.1).
The studies on the schedule
Both are in the pipeline rather than published. The pages are up so the method can be read, and argued with, before the numbers exist.
- The State of Kenyan Business Websites 2026Planned · Phase 2, Months 4-6. A study measuring the Core Web Vitals, mobile usability, security posture and structured-data adoption of a representative sample of Kenyan business websites.
- The Kenya Digital Pricing Index 2026Planned · Phase 3, Months 7-12. An index of real market prices for web design, e-commerce, SEO, maintenance and digital marketing services in Kenya, collected from published quotes and anonymised submissions.
How a study is run
The same five steps each time. If a step cannot be done properly, the study is delayed rather than published thin.
Define the question
One question a Kenyan business owner or journalist would actually ask, narrow enough to answer with evidence.
Draw the sample frame
How the businesses or prices were chosen, from where, and what was excluded. Published before collection starts.
Collect
Automated measurement where it can be automated, collected quotes and anonymised submissions where it cannot.
Analyse
Plain descriptive statistics. No modelled projections dressed up as findings.
Publish the dataset
Findings, method and the underlying data together, free to cite with attribution.
Why we publish it
Kenya has very little public data on what websites cost or how they perform. That gap is filled by guesswork, and businesses pay for the guesswork.
It can be checked
Method and sample published alongside the numbers, so anyone can disagree with us on the evidence.
It compounds
A study repeated each year becomes a trend line, and a trend line is worth more than any single snapshot.
It cannot be copied
Anyone can rewrite a guide. Nobody can rewrite a dataset they did not collect.
Where to go next
Until the studies land, the guides and the published prices carry the detail.
Journalists and researchers: email us for early access to a dataset when it publishes, through the contact page.
