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Research · Phase 2, Months 4-6

The State of Kenyan Business Websites 2026

A study measuring the Core Web Vitals, mobile usability, security posture and structured-data adoption of a representative sample of Kenyan business websites. Planned for Phase 2 (Months 4-6). Method and sample frame to be published alongside the findings.

Where this study stands

Nothing has been published yet. This page exists so the method can be read before the findings arrive, and so it is on record what we said we would measure.

  • Status

    Planned, not yet in the field.

  • Scheduled for

    Phase 2, Months 4-6

  • On publication

    Findings, method and the dataset go up together, free to cite with attribution.

Method

The sample frame, collection method and analysis are published in full alongside the findings, so the numbers are independently checkable.

  1. Sample frame

    How the businesses or prices in the study were chosen, from which sources, and what was deliberately excluded.

  2. Collection

    What was measured or gathered, with what tools, over what window, and by whom.

  3. Analysis

    Plain descriptive statistics, with the raw counts shown next to every percentage.

  4. Limits

    What the study cannot tell you, stated in the report rather than buried in a footnote.

What gets published

The whole thing, not a summary with the data held back.

  • The full findings, with the raw counts behind every figure.
  • The dataset, downloadable and free to reuse with attribution.
  • The sample frame and the collection window.
  • The limits of the study, written by the people who ran it.

Where to go next

The guides and the published prices carry what we already know today.