The list is yours. No algorithm sits between you and it.
Email marketing turns a customer list into repeat revenue through campaigns and automated lifecycle flows. Haryes builds these with consent capture that complies with the Kenya Data Protection Act and reporting on revenue per send.
Most Kenyan businesses have a list and never use it.
Every enquiry, order and quote request adds a name. Then it sits in a spreadsheet, because sending to it feels like spam and nobody is sure what the rules are.
The result is a channel you already paid to build, earning nothing.
- Addresses collected without clear consent, which is a legal problem before it is a marketing one.
- One mass send to everybody, so nothing is relevant to anyone.
- No automated flows, so the moments that convert best are missed entirely.
- Sending from a domain with no authentication set up, so the mail lands in spam.
How it is set up
The technical foundations first, because sending to a list from an unauthenticated domain wastes the list.
Consent and compliance
How addresses are collected, what people agreed to, and records that satisfy the Kenya Data Protection Act.
A list you can lawfully use.
Technical setup
Sending domain authenticated, platform configured, and deliverability tested before any campaign.
Mail that reaches inboxes.
Segment the list
Customers, enquirers and subscribers are different audiences and should not get the same message.
Relevance.
Build the flows
Welcome, abandoned cart, post-purchase and re-engagement, running automatically once they are live.
Revenue without a send button.
Campaign and measure
A sending rhythm you can sustain, reported on revenue per send rather than open rate.
A channel that earns.
Where email earns its keep
Automated flows do most of the work. Campaigns are the smaller half.
Welcome
Sent when interest is highest, which is immediately. The single highest-performing email most businesses are not sending.
Set it up first.
Abandoned cart
For stores, the clearest return in the channel. Someone chose a product and stopped.
Recover the order.
Post-purchase
Delivery updates, care information and the invitation to buy again, timed to the product.
Repeat business.
Re-engagement
Old customers are cheaper to reach than new ones, and a dormant list is an asset nobody is using.
Wake the list.
What you get
Set up once, then run monthly or handed to your team.
Platform setup
Configured and authenticated.
- Sending domain authenticated
- Deliverability tested
- Templates matched to your brand
Compliant consent
Lawful collection, recorded.
- Consent capture on forms and checkout
- Records of what was agreed
- Unsubscribe handled correctly
Lifecycle flows
Running without you.
- Welcome, cart, post-purchase, re-engagement
- Timed to your product cycle
- Monitored and adjusted
Reporting
On revenue, not opens.
- Revenue per send
- Flow performance over time
- List health and growth
Questions clients ask before they commit
Can we email people who enquired but never bought?
If they gave consent for that, yes. If consent was not captured clearly, the honest answer is to re-permission the list rather than send and hope, and we will set that up.
Why do our emails go to spam?
Almost always an unauthenticated sending domain, sometimes a list with bad addresses on it. Both are fixable, and both are checked before any campaign goes out.
How often should we send?
Often enough to be remembered, rarely enough to be welcome. For most Kenyan service businesses that is monthly or fortnightly, with automated flows doing the rest.
Does the Data Protection Act apply to us?
If you hold personal data of people in Kenya, broadly yes. We build consent capture and record keeping to match it, but your lawyer should confirm your specific obligations.
List, or no list?
Names are sitting in a spreadsheet unused.
We check consent, set up the domain, and start with the flows.
Set up my emailNothing collected yet.
Consent capture goes into the site first, then the flows follow.
See digital marketingEmail is the only audience you own outright. Everything else is rented from a platform.
