HaryesWeb Developers

You are paying for the click. Do not waste it on your homepage.

A Google Ads landing page is a dedicated page each ad group points to, built for message match and Quality Score. Haryes builds these to load in under two seconds and carry one unambiguous conversion action, which lowers cost per click and lifts conversion rate.

Build my landing page See how it works
  • Message match
  • Under two seconds
  • One action

The ad promised one thing. The page offers twelve.

Most Kenyan advertisers point every ad group at the homepage. Someone searching for one specific service lands on a page about everything the business does, has to find their way again, and leaves. You paid for that click either way.

Four things waste paid traffic most reliably.

  • The ad headline and the page headline say different things, so the visitor doubts they are in the right place.
  • A navigation bar offering eight ways to leave a page you paid to get them to.
  • A page that takes five seconds to load on mobile data, which is most of a campaign's traffic.
  • No conversion tracking, so nobody knows which keywords produce customers and which produce clicks.

How a landing page is built

Fast, because campaigns do not wait.

  1. Offer and objection

    What the ad promises, who is clicking it, and the three objections that stop them acting.

    A page with a point of view.

  2. Structure

    Headline, proof, objection handling, and the single action, in the order a visitor actually needs them.

    A page that argues in order.

  3. Build

    Hand-coded, no page builder, no navigation, and nothing loaded that does not help the conversion.

    Under two seconds on mobile data.

  4. Tracking

    Conversion events implemented and tested by submitting the form ourselves, before launch.

    Measurement you can trust.

  5. Iterate

    After enough traffic, we change one thing at a time against what the data shows rather than what anyone prefers.

    Improvement, not redecoration.

What Quality Score actually rewards

Google discounts clicks on relevant, fast, honest pages. Each of these is in your control.

  • Message match

    The words in the ad appear in the headline. It sounds trivial and it is the single most common failure.

    Repeat the promise.

  • Speed

    Under two seconds on a mid-tier Android over mobile data, which is how most Kenyan traffic arrives.

    Measured, not assumed.

  • One action

    No navigation, no secondary offers, no newsletter box competing with the form.

    Remove the exits.

  • Honest content

    Prices, terms and what happens next, stated plainly. Vague pages convert worse and score worse.

    Specific beats clever.

What you get

Built per campaign or per ad group. Pairs with Google Ads management.

  • The page

    Hand-coded, single purpose.

    • Message matched to the ad group
    • Under two seconds on mobile data
    • No navigation or competing actions

  • Conversion tracking

    Verified before launch.

    • Events implemented and tested live
    • Form submissions and calls captured
    • Connected to the ads account

  • Objection handling

    The part most pages skip.

    • Pricing or a clear starting figure
    • What happens after they submit
    • Proof appropriate to the claim

  • Variants where they earn

    One page per ad group where it is worth it.

    • Shared components, different messages
    • Reporting per variant
    • Changes made one at a time

Questions clients ask before they commit

  • Can we just use our homepage?

    You can, and it is why most campaigns underperform. A homepage serves everyone, so it answers nobody's specific search, and Quality Score reflects that in what you pay per click.

  • How many landing pages do we need?

    One per distinct offer rather than one per keyword. Three strong pages beat fifteen thin variations, and they are far easier to improve with the traffic you have.

  • Do you run the ads as well?

    We can. The page and the campaign work far better scoped together, but we will build the page for whoever manages your account.

  • How soon can a page be live?

    Usually within a week of agreeing the offer, because the scope is deliberately narrow. Tracking verification is the step we will not rush.

Running ads already, or starting?

Spending already

Campaigns are live and the cost per enquiry is too high.

A dedicated page is usually the cheapest improvement available.

Build my landing page
About to start

You are planning a first campaign.

Page and tracking first, then spend. Not the other way round.

See Google Ads pricing

You cannot fix a weak landing page by bidding more. You just pay more for the same result.

Haryes KebeyaFounder, Haryes Web Developers