Glossary
Schema Graph
A set of Schema.org structured-data blocks connected by @id references so that every page's markup resolves back to one Organization entity (Architecture Section 11).
In plain terms
Structured data blocks connected by identifiers, so that the organisation, its services, its people and its pages are described as one connected set rather than isolated fragments.
Most sites that have schema at all have it scattered: a bit on the home page, a bit in a plugin, none of it referring to anything else. A graph ties it together.
Why it matters in Kenya
Every page on this site emits schema that resolves back to one organisation node, which is what makes the business legible to search and AI systems as a single identifiable entity rather than a collection of pages.
What to do about it
Four checks you can run on your own site this week.
- Describe the organisation once, and reference it by identifier everywhere else
- Mark up services, articles and FAQs, and link them to that organisation
- Validate the markup before launch, not after a ranking drop
- Keep it truthful: schema that contradicts the page is worse than none
More terms
Other words you will meet when commissioning web, e-commerce or search work in Kenya.
- NAPName, Address, Phone number.
- Safaricom Daraja APISafaricom's developer API for M-Pesa, providing STK Push, Paybill and Till payment collection, B2C disbursement, and transaction status and reversal endpoints.
- STK PushAn M-Pesa payment method where the customer receives a prompt on their phone to authorise payment by entering their PIN, rather than manually entering a Paybill or Till number.
