HaryesWeb Developers

Good content cannot rank if the site gets in its way.

Technical SEO ensures search engines can crawl, render, index and understand every page. Haryes fixes indexation waste, implements a connected schema graph resolving to one Organization entity, and holds pages to the Core Web Vitals thresholds.

Book a technical audit See how it works
  • Crawl and indexation
  • Core Web Vitals
  • Connected schema graph

Most technical SEO problems are invisible from the front end.

The site looks fine. It loads, the pages are there, the content reads well. Meanwhile Google is spending its crawl on filter URLs, indexing two versions of every page and rendering a template it cannot resolve to any clear business.

These are the ones we find most often on Kenyan sites.

  • Hundreds of near-identical URLs from filters, sort orders and session parameters.
  • The same page reachable at four addresses, with no canonical telling Google which counts.
  • Content that only appears after JavaScript runs, on a page that is crawled before it does.
  • Schema fragments on separate pages that never connect to one organisation.
  • A mobile page weight that no Kenyan data connection can load quickly.

How a technical engagement runs

Diagnose first, fix in order of what the traffic is worth.

  1. Crawl the site as a machine sees it

    A full crawl plus log and Search Console data, so we work from what is actually indexed rather than what should be.

    The real index, not the sitemap.

  2. Separate waste from loss

    Indexation waste costs crawl budget. Blocked or broken pages cost traffic directly. They are not the same emergency.

    A list ordered by what it is costing you.

  3. Fix structure and canonicals

    One address per page, parameters controlled, redirects collapsed to a single hop, pagination handled deliberately.

    A site that resolves cleanly.

  4. Rebuild the schema graph

    Organization, WebSite, Service, LocalBusiness and Article nodes that reference each other and resolve to one entity rather than sitting in isolation.

    A description machines can follow.

  5. Hold the performance budget

    Core Web Vitals measured on a mid-tier Android over a Kenyan mobile connection, not on a laptop on fibre.

    Numbers from the conditions your users have.

The thresholds we work to

Measured in the field, on the hardware and connections your visitors actually use.

Largest Contentful Paint
<2s

The main content is on screen in under two seconds.

Page weight
<800KB

Everything the page downloads, images included.

JavaScript
<150KB

Script shipped to the browser, per page.

The performance budget on every Haryes build and technical engagement

  • Crawlable

    Every page worth having is reachable in a few clicks and returns the status code it should.

    No orphans, no dead ends.

  • Indexable on purpose

    Pages that should be in the index are, and the ones that should not are explicitly excluded.

    The index matches the intent.

  • Renderable

    The content a search engine needs is present without waiting on client-side JavaScript.

    Nothing important hides behind a script.

  • Understandable

    A connected schema graph resolving to one Organization, so engines know which business this is.

    Legible to AI answer engines too.

What you get

Technical work runs either as a fixed audit or inside a monthly SEO plan.

  • A prioritised findings document

    Ordered by impact, not by severity label.

    • What it costs you, in traffic terms
    • What it takes to fix
    • Who has to do it

  • Implementation

    We fix it, or your developers do.

    • Changes made directly where we hold access
    • Written specifications where another team implements
    • Verification after deployment

  • Schema graph

    Connected, not scattered.

    • One Organization entity everything resolves to
    • Service, Article and LocalBusiness nodes linked
    • Validated against the live pages

  • Monitoring

    So it does not drift back.

    • Index coverage watched monthly
    • Core Web Vitals tracked in the field
    • Regressions caught after deployments

Questions clients ask before they commit

  • What does a technical SEO audit cost?

    A full audit is KES 85,000, delivered as a prioritised document with implementation specifications. Ongoing technical work is included in the monthly SEO plans.

  • Can our own developers do the fixes?

    Yes, and often that is faster. We write the specifications precisely enough that a developer who has never met us can implement them, then we verify after deployment.

  • Is technical SEO a one-off?

    The big clean-up is. Keeping it clean is not: every redesign, migration and new template is a chance to reintroduce the same problems, which is why monitoring is part of the plans.

  • Do Core Web Vitals really affect rankings?

    They are a small factor in ranking and a large factor in whether anyone waits for your page on a Kenyan mobile connection. We treat the second as the reason and the first as a bonus.

Audit, or ongoing?

Something is wrong

Traffic fell, pages vanished from the index, or a migration went badly.

A fixed-price audit tells you what happened and what to do, in order.

See the audit
Keep it healthy

The site is fine and you want it to stay that way.

Technical work runs monthly alongside content and local SEO.

See SEO pricing

Technical SEO is mostly removing obstacles. The content was often fine all along.

Haryes KebeyaFounder, Haryes Web Developers