A redesign that keeps the rankings you already have.
A website redesign rebuilds an existing site's design and code while preserving its search equity. Haryes maps every existing URL, redirects it one hop, and rebuilds on a performance budget so traffic and rankings hold through the switch instead of collapsing.
The riskiest part of a redesign is the day it goes live.
An existing site has years of rankings attached to its URLs. A rebuild that changes those URLs without mapping them throws that away overnight.
It is one of the most common SEO mistakes we see on Kenyan sites.
- Old URLs dropped, so years of rankings disappear.
- Traffic that collapses in the weeks after launch.
- A new design that is just as slow as the old one.
Five stages, with the migration planned first
The redirect map is written before any design work starts.
Audit
Your current traffic, rankings, pages and technical health.
A list of every URL that matters.
Content and redirect map
Each old page matched to its new home.
A written map, signed off by you.
Design and build
New templates, hand-coded, on a staging server.
Every template inside the 800KB budget.
Pre-launch checks
Redirects, metadata and structured data tested on staging.
Nothing left to chance on launch day.
Launch and monitoring
The switch is timed to minimise disruption, then watched.
Rankings and traffic tracked after launch.
A faster site, not just a new look
The rebuilt site is held to the same budget as every new Haryes build.
- Largest Contentful Paint
- <2s
The main content is on screen in under two seconds.
- Page weight
- <800KB
Everything the page downloads, images included.
- JavaScript
- <150KB
Script shipped to the browser, per page.
Budget commitments on every Haryes redesign
Content preserved
Your existing pages and posts carried across, not retyped.
Nothing you have published is lost.
URLs mapped
Every URL that earns traffic redirected in a single hop.
Search engines follow the move cleanly.
Performance rebuilt
Hand-written templates instead of a heavy theme.
Pages load in under two seconds.
Ownership fixed
Domain, hosting and code moved into your name if they are not already.
You control the site from launch.
What you get with a redesign
Four things on every redesign. See what a rebuild costs.
Redirect map
Every old URL, and where it goes.
- Built from your analytics and Search Console
- Single-hop redirects, no chains
- Checked on staging before launch
New design and build
Hand-coded, to the budget.
- Reusable templates
- LCP under 2 seconds
- Tested on a real mid-tier Android phone
Launch monitoring
We watch the switch.
- Rankings and traffic tracked after launch
- Crawl errors fixed as they appear
- A short report on how the move went
Everything in your name
Code, hosting account and domain.
- Source code in a repository registered to your business
- Hosting account in your name, with billing you control
- Domain registered to you through a KeNIC-accredited registrar
Questions clients ask before they commit
Will I lose my Google rankings?
Not if the migration is done properly. Every URL that earns traffic is mapped and redirected in a single hop, which is exactly what search engines need to carry rankings across.
Can you redesign a site someone else built?
Yes. We also move the domain, hosting and code out of a previous developer's accounts and into yours, which is one of the most common first conversations we have.
Do you keep my existing content?
Yes. Your content is carried across and improved where it helps, rather than rewritten from nothing.
Ready to rebuild without starting over?
Your site looks dated, loads slowly, or both.
Send the URL. We audit it and send back a fixed scope.
Scope my redesignThe design is fine, but the site is slow.
Speed optimisation may be all you need.
See speed optimisationA redesign should keep everything your old site earned and fix everything it got wrong. That starts with a map, not a mood board.
