Glossary
Generative Engine Optimisation (GEO)
A near-synonym for AEO: structuring a site and its entity so generative AI search systems retrieve and attribute its content.
In plain terms
Generative engine optimisation: a near-synonym for answer engine optimisation, used when the emphasis is on generative systems assembling an answer rather than retrieving a list of links.
In practice the work is the same. Be clear, be structured, be verifiable, and be the source that states the thing plainly.
Why it matters in Kenya
The practical Kenyan angle is that these systems are already answering questions about local costs, regulations and providers, often from thin or outdated sources. A business that publishes current, specific information becomes the easiest thing to cite.
What to do about it
Four checks you can run on your own site this week.
- Check what the assistants currently say about your business and your prices
- Correct the sources they are drawing from, starting with your own site
- Keep facts consistent between the site, the Business Profile and directories
- Re-check periodically, because the answers change as the sources do
More terms
Other words you will meet when commissioning web, e-commerce or search work in Kenya.
- Schema GraphA set of Schema.org structured-data blocks connected by @id references so that every page's markup resolves back to one Organization entity (Architecture Section 11).
- NAPName, Address, Phone number.
- Safaricom Daraja APISafaricom's developer API for M-Pesa, providing STK Push, Paybill and Till payment collection, B2C disbursement, and transaction status and reversal endpoints.
